Best Practices
Cracking the Code: Understanding Google Analytics Data
As an internet user, you might feel a little uncomfortable (veering toward a lot uncomfortable) when you think about how consistently our online paths are
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As an internet user, you might feel a little uncomfortable (veering toward a lot uncomfortable) when you think about how consistently our online paths are
Understanding Voice Search and Its Growing Importance Should voice search optimization be part of your digital marketing mindset in 2024 and beyond? For context, let’s
Your company’s website is more than just a website. Depending on your business, it might be a lead generator, a sales hub, a patient portal,
Many companies use content marketing tactics, either occasionally or consistently. Fewer, unfortunately, employ a fully shaped content marketing strategy—the “why” behind the whats and hows
Most brands learned long ago that a consistent social media presence is key to reaching past, current, and prospective customers. But well into the social
To help grow The Boyd CAT Rental Store’s market share in territory areas with prominent competition, Boyd CAT engaged Snapshot to develop & execute on
Boyd CAT’s used machine sales team came to marketing asking for support in selling their current used trucks and trailers. We invested time in developing
Boyd CAT – the Caterpillar dealership across Kentucky, Southern Indiana, West Virginia, and Southeastern Ohio – was looking for a way to strategically and effectively
Caterpillar dealers have long grappled with the challenge of attributing revenue to their paid digital advertising campaigns. This longstanding issue left dealers in the dark,
