Boyd CAT – the Caterpillar dealership across Kentucky, Southern Indiana, West Virginia, and Southeastern Ohio – was looking for a way to strategically and effectively promote a quarterly financing offer to drive new equipment sales.
They engaged Snapshot to develop and execute a multi-touchpoint campaign that spanned paid digital, email, and close collaboration with sales to ensure no lead went untouched. We segmented the campaign and creative for BCP and Ag BCP using customer lists and lookalike audiences to hit the right people, and nurtured form fills with a 2-email series. The result? In just 10 weeks we drove 68 leads, and we’re just getting started!