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Beginner’s Guide to Developing a Robust Content Marketing Strategy

Many companies use content marketing tactics, either occasionally or consistently. Fewer, unfortunately, employ a fully shaped content marketing strategy—the “why” behind the whats and hows of creating brand content for customers. Tactics are useful—they’re action, they’re doing. But content marketing strategy is a purposeful understanding of what you’re trying to get out of the whole endeavor, and how every individual piece of content works together to move you toward your business’ goals.  Content marketing tactics may be a step forward. But content marketing strategy is knowing where you’re going in the first place.  So why do so many marketing departments

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