What’s a brand voice, and why is it important?
In some ways, building a brand is like creating a character. You want it to have personality, depth, clear motivations, likes and dislikes. You want it to be memorable, likable. You want the people who meet it to feel intrigued but welcomed and inclined to get to know it better. Every aspect of branding contributes to that character building, from your logo to the colors you choose and the fonts you use. But the part of brand building that gives you the biggest opportunities for breadth and depth: your brand voice. Your brand’s look can draw or deflect interest. It
Squarespace vs WordPress: Why One Outweighs the Other
Looking to get your first website up and running? Or has your existing websites become outdated and it’s time for a total revamp from a
5 Things Every Website Should Include
Websites are an important marketing, communication and outreach tool for any business. Whether a small or large company, your website is sometimes one of the first
When to Advertise on LinkedIn? Seldomly, and Here’s Why.
Every digital channel has its own advantage: Instagram’s pool of highly-engaged millennials and gen z’s, YouTube’s precise video and channel targeting, Facebook’s lookalike audiences, Google
5 Design Hacks for Non-Designers
If you didn’t go to design school or haven’t spent hundreds of hours inside of Photoshop or InDesign, you likely hit a roadblock when it comes to design. For some of us, the phrase “fake
How SEO Raised Organic Impressions 106%
From time to time, companies reach out to us wondering if there’s a magical way to bring more visitors to their website. The answer is
Explaining the 5 Different Types of YouTube Ads
Fifteen years ago, YouTube was born to the internet. It soon became and has remained one of the most used online platforms to date, just