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What’s a brand voice, and why is it important? 

In some ways, building a brand is like creating a character. You want it to have personality, depth, clear motivations, likes and dislikes. You want it to be memorable, likable. You want the people who meet it to feel intrigued but welcomed and inclined to get to know it better.  Every aspect of branding contributes to that character building, from your logo to the colors you choose and the fonts you use. But the part of brand building that gives you the biggest opportunities for breadth and depth: your brand voice.  Your brand’s look can draw or deflect interest. It

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