March 11, 2024

Insights

Using Video Marketing to Boost Your Online Presence

If a picture’s worth 1000 words, then a well-executed video marketing plan should be worth way more. Well, that’s if it’s done the right way. A Video ads campaign can help you capture attention, engage audiences, and drive results to boost your business’ brand and sales revenue. This article delves into the myriad ways video marketing can elevate your digital footprint, while offering insights into creating a robust video marketing strategy and highlighting the wide range of benefits it can have for your company.

The Essence of a Video Ads Campaign

With high-quality production equipment becoming more accessible to everyone, it’s even more important to have a winning video marketing strategy to help your brand stand out from the now-saturated market.

Video content should promote your products or services, increase engagement on your digital and social channels, educate your consumers and reach your audience on as many channels as possible.

Benefits of Video Marketing

The benefits of video marketing are vast; it’s one of the best ways to engage with your audience. As a highly stimulating, visual medium, it helps you boost sales, awareness and engagement all at once.

Supercharges Your Online Presence: A well done video makes your content more engaging and shareable. Seventy-three percent of users prefer to learn about a brand through video and 96% of marketers feel that videos help users understand their products and services better.

Boosts Your SEO Performance: Videos increase the time people spend on your website, and since search engines prioritize content that users find valuable, it can help boost your site’s search engine ranking. Studies have found that websites are 53 times more likely to land on the first page of Google search results if they contain a video. Adding relevant keywords, titles and descriptions also improves your visibility, so people are more likely to find your brand. There have been some recent changes to Google’s search algorithm regarding video, but more on that later.

Increases Conversion Rates And Sales: Video CTAs lead to higher conversion rates — including a video on your landing page can increase conversions by more than 80%. Making content that details a specific product or service influences buying behavior heavily, as customers get to see exactly what they’re planning to purchase. This helps video marketing for e-commerce sales tremendously.

Establishes Trust And Credibility: Video ignites emotion better than any other piece of content. Making a video that resonates emotionally with your audience and presents something tangible like testimonials or product descriptions can generate trust for your brand. This emotional engagement creates strong loyalty.

Improves Customer Engagement: Social media is number one for increasing video content engagement. Making engaging content for Instagram, Facebook, YouTube and other social sites helps you connect with current and future customers.

Helps With Customer Recall: Viewers remember 95% of a video message versus only 10% when reading it in text. The brain processes visuals 60,000 times faster than text, so video is a significantly stronger and more beneficial medium for brand recall.

Extends Your Content Across Multiple Platforms: Because video can easily integrate into multiple platforms, whether it’s social media, websites, emails or digital ads, utilizing video marketing for SEO helps businesses reach a wider audience much faster. Because videos get shared 12 times more than text and images combined, social media video marketing, especially a sound YouTube marketing strategy, will help you stand out more easily. As the second largest search engine, YouTube offers a tremendous opportunity for brand visibility and audience growth.

In Versus Out — Getting A Competitive Advantage: Because some businesses don’t embrace video, those that do will stand out. Marketers using video grew revenue 49% faster than non-video marketers.

Key Components Of A Video Marketing Strategy

Video marketing offers immense value for brands aiming to stand out and capture attention.

Clearly Define Your Goals: Before you do anything else, you need to know what you want to accomplish with your video. You’ll want to have different videos that follow your customers through each stage of the marketing funnel with tailored messaging along the way to best attract their attention.

Source: Video Marketing Strategy: The Ultimate Guide (2024)

Determine Your Target Audience: Once you know when you’ll be targeting customers, it’s time to figure out whom you’ll be talking to. Consider your buyer’s persona, where you can reach them and compare those with your video’s purpose. Analyze how your target interacts with online videos and take note of other consumer behaviors. This will help you refine your strategy and inform the video content.

Video Content Creation: The heart of video marketing is content creation. Making the actual content should focus on telling your brand’s story in a compelling and engaging manner. Plan out what story you need to tell that will take the user on a journey using a protagonist, conflict, quest and resolution. This is where you should also aim to evoke emotion to captivate your audience.

Maintain A Realistic Budget And Timeline: You should plan out your schedule ahead of time and budget for each phase of the video production. Some videos cost more than others, so make sure to do your research beforehand.

Video Marketing Tools:

Video production tools that previously were too expensive are now universally accessible for brands of all sizes. Leveraging the right tools is crucial for efficient video creation, editing and distribution, but it’s hard to know which tool to use if you’re new to video marketing. Here’s a collection of software, editing, and animation tools to help get you started.

Software Tools:

Animoto: Animoto offers easy ways to create and edit clips for videos of all lengths. It’s currently free with different paid tiers.

Powtoon: Powtoon combines animation with real video that can be distributed across multiple social media channels.

Editing Tools:

Filmora: While you need to use Filmora on a desktop, the program gives you more traditional video editing capabilities that improve quality and voiceover clarity.

iMovie: Of course, you’ve heard of Apple’s marquee editing platform. This runs on any Apple device and is completely free.

Animated Video Marketing Tools:

VideoScribe: VideoScribe helps you make whiteboard animated content. These are particularly useful when making Explainer videos, which are great for capturing attention quickly and improving SEO.

Wideo: Wideo has ready-made templates that help you make many different types of animated clips with various sound effects. It’s easy for anyone to pick up, so no formal video skills are required.

Video SEO Tips — Utilizing Your Video Marketing For SEO:

Optimizing video content with your YouTube marketing strategy can greatly improve your online visibility. Sixty-eight percent of YouTube viewers say that videos help them decide what to purchase. Here’s how to ensure you’re making the most of your YouTube content:

Select powerful keywords for your metadata.
Make sure closed captions are accurate.
Be sure to include a video transcript.
Offer subtitles in multiple languages to expand your target audience.
Write a keyword-optimized title, description and tags.
Say your target keyword in your video dialogue.
Video Thumbnails Optimization: Be sure to use a striking thumbnail.
Remember the importance of engaging your user.
Add cards and end screens.
Video Marketing Metrics: Check performance against your success KPIs.

Video Marketing Trends For 2024

Video marketing has constantly changed since it first became ubiquitous in 2005 with the advent of YouTube. Here are some of the top trends that experts think will pick up more steam in 2024.

More AI: Generative AI is supposed to be a gamechanger this year. Danielle Warren, a senior video editor at Google recently commented on the future of AI. “AI will of course continue to be a huge topic and trend going forward,” she said. “As more and more AI-powered tools come onto the market, their significance in video marketing strategies will only grow. AI tools will increase productivity and help video teams ‘do more with less.’” The chart below shows Google Trends data indicating a significant increase in interest for AI since 2022.

Source: 9 Video Marketing Trends to Watch in 2024

Marketers are looking for more ways to make processes easier, leading to an increased demand for AI tools to assist with research, scriptwriting, editing, and captioning in the upcoming months.

Fewer SERP Results: Google recently announced that they won’t put a video on the SERP (Search Engine Results Pages) unless it’s central to the page. This will help improve visibility of relevant videos and marketers are already planning for this in their content strategies.

More Videos In Email And Newsletter Content: There are more than 1.6 million newsletters on Substack and LinkedIn alone, so don’t expect them to go anywhere anytime soon. Due to their long-form nature, newsletters present a significant opportunity for integrating video content. Marketers have already observed a 66% increase in leads annually by incorporating video into their newsletters.

Short-form Video For Social Is Here To Stay: Consumers find short-form videos 2.5 times more engaging than long-form content. It’s easy to share, relatively simple to create and helps marketers reach more people organically. Look for it to play a bigger role in 2024.

More Videos Will Be Made Without Sound: Eighty-five percent of Facebook videos were watched without sound in 2016. This trend is back, and users spend an average of 151 minutes (about 2 and a half hours) each day on social platforms viewing content, including sound and no-sound videos.

Silent videos encourage marketers to be concise and clear with their brand message and serve as more accessible brand content, increasing reach.

Conclusion

Video marketing is an indispensable tool for enhancing your online presence. At Snapshot Interactive, our team is dedicated to helping businesses harness the power of video to achieve their digital marketing goals. Let’s talk and see how we can make it work for your business.

Sources:

7 Ways Video Marketing Can Boost Your Business

The Ultimate Guide to Video Marketing

7 Compelling Reasons Why Video Is More Effective than Text

Video Marketing Strategy: The Ultimate Guide (2024)

What Is the Right Video Content for Your Marketing Funnel?

How to Schedule Your Next Video Production Timeline

The 23 Best Video Marketing Tools for 2024

What is Animoto and How Does It Work?

Powtoon

Filmora 13 Expand Your Creativity

iMovie Support