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Used Trucks & Trailers Campaign – Boyd CAT

A Facebook carousel ad that Snapshot created for Boyd CAT. Click to learn more.

Boyd CAT’s used machine sales team came to marketing asking for support in selling their current used trucks and trailers. We invested time in developing hard-hitting creative that would cut through clutter and raise awareness for this division, while making the most out of low-quality seller imagery available to us. With a conservative monthly budget, we decided to test ad formats to distill where to focus our dollars based on CTR and gleam insights for future campaigns. The e-commerce style carousel and video assets have by far seen the most success.

With just $500 spent so far, we’ve generated 4,000 clicks to the Boyd CAT used truck and trailer ecommerce site.

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