Boyd CAT’s used machine sales team came to marketing asking for support in selling their current used trucks and trailers. We invested time in developing hard-hitting creative that would cut through clutter and raise awareness for this division, while making the most out of low-quality seller imagery available to us. With a conservative monthly budget, we decided to test ad formats to distill where to focus our dollars based on CTR and gleam insights for future campaigns. The e-commerce style carousel and video assets have by far seen the most success.
With just $500 spent so far, we’ve generated 4,000 clicks to the Boyd CAT used truck and trailer ecommerce site.