Video On Your Website: A Picture’s Worth A Thousand Words, If Not More

We Get By With A Little Help From Our Friends…and Videos

Remember what it was like to be in high school? Homework could be such a drag after a long day of classes, friends, and sports. I remember one time; I had a book report that was due on Shakespeare’s “Romeo and Juliet”. I already knew the basics about the story, but I still needed to a refresher on a few specific details to complete the assignment.

For a 16-year-old, reading English literature can be a little dull. So, I did what many a bright, young student that age has done in such a predicament and rented the movie instead of reading the book.

Yeah, you read that right. I rented the movie. From a video store.

I didn’t rent the version with Leonardo DiCaprio and Claire Danes though. I went with an old version from the 70’s that looked like a VHS recording of a regional theatre act performing the play. In the end, the cinematography was terrible, but the version I chose stuck closely to the literary version of the story and I managed to pull off an A- on that report.

Video Works, If You Do It Right

It just goes to show that sometimes moving, animated images convey a message in a more engaging way than simple words can’t. When it comes to your website and the use of video production, this especially holds true; however, you have to keep several key factors in mind when creating or choosing video to use on your site.

Choosing The Right Video Length

It’s crucial the length of your video is appropriate to the message you’re aiming to convey. A good rule of thumb is to keep your video under three minutes in length, but different needs are served by videos of different lengths. That’s why you must first determine the purpose and goal of your video.

There are two basic types of videos: persuasive and informative.

Persuasive videos create a call to action that effectively builds your brand with the audience. These videos tend to be as short as thirty seconds, since the idea is to get your message to the world as quickly as possible.

Informative videos offer insight into the products or services being offered. These videos are often longer than their persuasive cohorts, but that’s not to say they can’t be short and snappy too. The key is to create videos that are just long enough to give all of the necessary details and information you need to get to your audience.

Take a look at a few of our videos to get an idea of how different videos can serve some very particular roles.

Use All Types of Video

In order to raise the bar on your website video content, your videos should cohesively flow and work together.

To create an effective video content campaign, our Nashville video production team at Snapshot Interactive suggests introducing a short plug that briefly explains who you are and what you do on the landing page of your site. This video should contain a call to action that propels the audience to further investigate your business or service.

Once the audience is seeking more details, you can introduce longer videos that provide information about what you do and how you do it.

Other Website Video Tips

Other steps you can take to make your website’s video content stand out include linking your content to your YouTube channel. Doing so can give you valuable data and analytics, not to mention it’s free.

Most importantly though, have fun with your videos. If you’re enthusiastic about the work and message you’re sharing, your audience will be too!