The Importance of Using Animation in Video Marketing

No matter what industry you’re in, animation can be relevant. Small start-ups to huge corporations use animation videos, too. Animation videos help to explain tricky processes or concepts, sell a product, or even just to gain recognition of a product. Everyone resonates with animation in some way or another. Almost everyone has watched cartoons or animations in his or her life, so these tend to grab attention more effectively.

Animation can also live in many different places, such as on social media, your website, television, movies, YouTube, or advertisements. There are a few reasons why we love to use animation in our video marketing efforts not only for ourselves but for our clients as well.

They’re Engaging

Often times, animation videos are used to explain a concept or process. It’s very easy to make these videos entertaining and engaging as you can essentially create them however you want. Sometimes animation is the way to go versus videos featuring actual people. It can take longer to get a point across when people are explaining how to do something. Animations not only trigger emotions but spark conversations as well.

They Simplify Concepts

Since animation fully allows you to show people something rather than tell people something, it’s easy to explain what might otherwise be a difficult concept to understand. In these videos, you can get a point across using colors or characters that will catch your viewer’s eye. These videos are used to sell in a concise manner, and in turn, sell products because of how simple they are. You can also make the characters say or do anything you want them to.

They’re Customizable

Speaking of making your animations do or say anything you want, they are completely customizable. This means that you can take out or add anything you want, even if it’s the same video, but used for different purposes. While videos featuring actual humans are great sometimes, there are some occasions where an animation video might be more effective. You cannot customize what someone says or does on camera without taking several hours or days with them working on just the right shot. That is not an issue with animation videos.

They’re Efficient

Instead of a person spending three minutes explaining a process or showing off a new product they’re selling, why not create an animation video telling the same story in one minute or less? This is all totally possible with animations as, again, they’re customizable, engaging and simple.

Have you ever thought about using animation videos in your video marketing? Do you use them now? Let us know! We love to check out fun animation videos and love to create them even more. Check out some of our own animation work here.