Over six decades, Caterpillar dealer Butler Machinery Company cemented a high standard: exceeding the expectations of every construction and agriculture customer they work with in North Dakota, South Dakota, and Minnessota. The company’s outdated website, however, didn’t quite reach that standard. So Butler engaged Snapshot for a full website rebuild and redesign to elevate their digital home in form and function while staying true to their long-established brand identity.
Snapshot’s web team worked hand-in-hand with Butler to focus on customer and company needs, developing a new website that makes research, purchasing, and service scheduling easy and establishes efficient user journeys that are strategically geared towards boosting revenue.
