Butler Machinery, the Caterpillar dealership across North and South Dakota, was looking for a way to strategically and tactfully reach core audiences– Construction, Landscaping & Agriculture.
They teamed up with Snapshot to develop and execute a multi-channel campaign to increase brand/product consideration, while generating leads at the store level. By honing in on custom audience segmentation and leveraging efficient digital tactics, they generated 4 machine sales and maintained top-of-mind awareness over the competition.
