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Butler Machinery Doubling Parts Growth Campaign

OVERVIEW

eCommerce has become a major focus for Caterpillar dealers to meet aggressive parts sales goals in the near future. Not only does succeeding in this area set them apart on Caterpillar Corporate’s “Excellence” standards, but it’s also primarily the largest source of revenue to the dealership – making this a priority across every Cat dealer’s Marketing and Product Support department across the country.

Butler Machinery asked Snapshot to develop a strategic omni-channel campaign + creative to help position their online parts store as a primary resource for customers and ultimately drive sales. Leveraging the power of digital, Snapshot was able to maximize ROI by targeting segmented audiences in highly cost-effective way. The result? Butler has already achieved 50% of their annual growth goals in 6 months!

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