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Voice Search Optimization: A Growing Trend in SEO
Understanding Voice Search and Its Growing Importance Should voice search optimization be part of your digital marketing mindset in 2024 and beyond? For context, let’s
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The Future of Digital Advertising: Programmatic Ads
Programmatic advertising took its baby steps in the mid-2000s, with real-time bidding (RTB) technology giving advertisers an opportunity to snag web and app ad inventory
The Rising Importance of Video Marketing
Let’s start this video marketing conversation with a few “show, don’t tell” statistics from Wyzowl’s annual analysis: 95% of marketers say video marketing helps them
A Deep Dive into Facebook Ads: How to Optimize for Maximum ROI
So. About those Facebook ads. Sure, they’re going where potential customers still flock—Facebook had about three billion monthly active users in mid-2023, according to Statista,
Using LinkedIn for B2B Marketing: A Comprehensive Guide
Every social media platform has its own particular strengths and quirks, the B2B marketing-friendly LinkedIn included. Imagine the platforms as characters from seminal 1985 John
How to Use PPC Advertising to Complement Your SEO Strategy
Six of the more powerful letters in the alphabet soup that is digital marketing: SEO and PPC. Individually, both SEO and PPC play distinct and
Step-by-Step Guide to Local SEO for Small Businesses
You may agree or disagree with the famous observation “all politics is local,” but a tough truism to argue with: All online search is (at