Why We Love Animation (And You Should Too!)

The word “animation” often invokes memories of childhood cartoons like The Flintstones, Scooby Doo and the Looney Tunes. Since the airing of Steamboat Willie, the Mickey Mouse short that many consider to be the first cartoon, people of all ages have enjoyed watching drawings come to life. Animation brings to mind more lighthearted times, reminding us of fun and youth. It transfers us to worlds where anything seems possible. Animation helps make the intangible more tangible.

So where does animation play into business? Like video, the use of animation in advertising has been on the rise in recent years. People stop scrolling when they see an interesting animation, and they’re more likely to remember the information they learn from what they’ve viewed. Adding animation to a traditional website or video has proven extremely effective and beneficial for many companies.

It isn’t difficult for businesses to integrate animation into their marketing plan. Oftentimes, when we think of animation, the first thing that comes to mind is animated video. However, there are more options to consider when it comes to animation. Animation involves anything from hand drawn designs to 3D animation to character design and everything in between. Regardless of the type you use, animation will help grab audiences and keep them engaged.

Using animation in video may be a new concept to many companies, and it can be daunting to set foot into uncharted territory. Animation requires certain steps to go from conception to completion, but they aren’t unlike the steps required for planning a live-action video. At SnapShot, we have a nifty Journey Map that outlines the steps of the animation process (let us know if you want to check it out). We made it clear, so our clients know exactly what to expect.

Like everything great, an awesome animation begins with a small idea. With a little push, that idea grows and becomes bigger and better than what it was at its inception. Animation is more than just cartoons on a Saturday morning; animation makes your business come to life.

Take a look at our Animation Reel to see what we’re talking about!