We know that good content, in any medium, taps into and evokes emotion. So when Tiny Mighty Communications asked Snapshot to partner on a video for Sherwin-Williams, highlighting industrial coatings, we zeroed in on the dynamics coming from SW’s Minneapolis-based team: pride, drive, ingenuity, and enthusiasm. Through strategic shot planning and an energetic soundtrack, Snapshot and Tiny Mighty produced a bright, bold video that exudes as much excitement as it evokes and makes Sherwin Williams industrial coatings the hero.