Step one in a comprehensive rebrand: develop and design the new look and feel. Step two: Introduce it in a way that builds excitement and interest. The Snapshot team guided that process from start to finish with Merchants & Marine Bank, updating the community bank’s logo design, revamping brand collateral, and redesigning a new website, then unveiling the clean, bold new look with an attention-grabbing brand introduction video. For that video piece, Snapshot’s team pulled from a diverse creative palette (motion graphics, animations, stock footage, a welcoming voiceover) to harmoniously highlight the bank’s transformation. The finished project allowed the Merchants & Marine Bank team to proudly show off their renewed brand identity to the world.