Cutting-edge addiction treatment center Cumberland Heights offers personalized programs for adults and teens, all shaped around evidence-based approaches—proven practices backed by data. Their team hired Snapshot to conceptualize and produce a video focused on parents of struggling teenagers, capturing the transformative journey toward recovery that can grow out of this focused, individualized care. The creative process for the “Feel Good” video was a true collaboration between Cumberland Heights and Snapshot, with client and agency coming together to shape an honest, powerful story, and our video team driving the production, from scriptwriting to shooting, soundtracking, and editing.