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4Health/Tractor Supply Company

OVERVIEW

When your product has the clear advantage, sometimes it’s best to keep it simple. For Tractor Supply’s “See the Savings” ad, Snapshot created a direct comparison between their store-brand 4Health dog food and one of its most visible competitors. “See the Savings” clearly and distinctly illustrates why 4Health is the better choice. Over a few days of production (and with the help of a very patient pup and some unique rig setups) we produced eight video assets for broadcast, digital, and web deployment.

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DETAILS
Tractor Supply Co.
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