To grasp why you need marketing automation in your life, you first need to know exactly what marketing automation software encapsulates. Essentially, it’s a software designed to automate businesses marketing efforts like social media posting, email marketing, business analytics, etc. Efficiency is the name of the automation game because after all it’s efficiency that produces profitability. In our agency’s opinion, automation software is definitely worth your time and energy.
Top 5 Ways Automation Benefits Your Company
Did you know that 67% of marketing leaders are using a marketing automation platform as a part of their digital strategy? That’s because of the undeniable benefits that automation boasts:
1. Enhanced Productivity (time saving)
Marketing automation software has the ability to give one person the power of a 40-employee team. With the right automation software, lead nurturing emails and marketing campaigns can be automatically triggered as soon as someone meets the criteria you’ve set. After setting up triggers and buckets to put users that complete your set actions in, your preset content goes out to the right people at the right time, with little to no additional work after the initial setup has been done.
2. More and Better Leads
Automation allows you to combine multiple criteria with a lead scoring system to generate and identify sales-qualified leads. This means gathering leads that matter the most for your business, along with collecting vital information that gives you the full picture of every user. In turn, your sales team will have a much better idea of the language they should use to nurture each lead on an individual basis.
3. Unified Sales and Marketing
Automation software creates a process that hands marketing’s leads over to sales for them to then turn into sales-qualified leads. With marketing and sales working cooperatively to set scoring parameters and define qualified leads, this process of acquiring and nurturing leads becomes unified. Both teams are able to see the data in the same place, and ultimately keep each other in check. In addition, automated messages can be sent across your company for whenever a new lead comes in, if a lead needs to be contacted, or even if a new deal is signed.
4. Measurable Results
An automation software makes the process of tracking results much easier. Instead of using multiple tools and having to deal with information overload, marketing automation will collect and show you the metrics that matter like email open rate, click-through rate, and bounce rate. This way you can see what’s working, what’s not, and what you should do next.
5. Higher Revenue
When you begin to automate customer follow-ups, cross-sells, and up-sells you will very likely see that your customer lifetime value is increasing. And when you pair this with stronger lead management and better communication with sales and marketing teams, you should start to see sales activity producing a higher ROI.
Top 3 Automation Platforms
While there is a wide range of automation platforms out there, we believe that these three have proven to be the best. After comparing our opinion with online reviews from a leading peer-to-peer review company, the numbers also put HubSpot at the top for 2020.
- 4.3 out of 5 stars (6,122 reviews)
- Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM
- 4.1 out of 5 stars (2,087 reviews)
- Customer data, content, automation and analytics
- 3.9 out of 5 stars (1,704 reviews)
- CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting
Snapshot Interactive uses HubSpot’s automation software in our business and it has provided huge value. Reach out to us and get your business on board.
