Taking risks can be scary, we get it. However, taking risks with a truly unique web design completely sets you apart from competitors, along with keeping viewers engaged and wanting more. With an established brand and the right company, there are a plethora of opportunities to take the plunge and take some creative risks. When this is done right, the sky’s the limit!
Stand Out
Dare to be different! If you are comfortable enough to take creative risks with your web design you are sure to stand out against your competitors. Shy away from using templates. Although they are the easier option, they leave your website giving the same look and feel as to others who used that same template. Implementing creativity into your website ensures that viewers will remember your website and your overall company much more easily.
Layout
There are many ways you can stand out with the layout and structure of your website. A unique layout can engage viewers, resulting in them spending more time on your website. If you are able to utilize a website layout that has not been seen before, your website is instantly memorable. However, avoid going too crazy with the layout because you could start to lose website accessibility.
Animation
Adding animation to your site is something that can be done very easily, and make a huge impact! When animation is done right it can make a consumer’s website experience genuinely unforgettable. Just about every website you visit is probably using animation in some way, so it is important that you do it right, and better. Simple animations just do not cut it anymore in the advanced digital world we live in. Beware of putting animation into your site that you are not confident in, just for the sake of having it. If not done correctly, bad animation can also cause usability and performance problems.
Content
Having strong and memorable content is the most important of all. Developing a compelling personality through the content you fill your web pages with is extremely beneficial. The content of your website needs to reflect your company’s mission and overall culture. This can be done through videos, infographics, and much more. Content that speaks to users as individuals, rather than just a general customer do exceptionally well. The most important aspect is that you are using content that sets you apart from the competition while staying true to the company goals.
Keep the Purpose in Mind
Taking innovative risks is exciting and fun, but it is imperative that you keep in mind what the purpose of your company and website are. It is easy to get distracted when you are trying to push the envelope so you can stand out. Do not get too caught up in trying to put out the most unique content if it is distracting from your message and will confuse consumers.
If you need some help figuring out where you could take some creative risks with your website, we’d love to help!
