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Tractor Supply Co.’s new premium pet food line, “Untamed” introduces a taste of the wild side with rich protein tastes animals crave, and we set out to show this natural hunger. Our team traveled from the Louisiana Bayou to the top of the Rockies to capture animals in their natural environments.
Each of the animal breeds and environments you see on the bags of dog food are the same breeds and environments you see in the aerial and ground footage in the video. This new product launch received over 2 million views on the TSC homepage, dedicated landing page, and social media.