With 22 locations across Iowa and Minnesota, Ziegler Cat is one of the largest Catepillar dealers in North America. Our team works in tandem with the Ziegler and Ziegler Rental marketing teams to amplify marketing efforts for machine sales, rental sales, equipment service, events, and new product releases. Month over month we assist with SEO & SEM for both web properties, marketing automation support, landing page creation, and ad hoc paid digital campaigns. One of our most successful (and award winning campaigns) was for the Ziegler Cat 2018 Next Generation Excavator machine launch event. Our team created a landing page and multi-phased email drip campaign with calendar tie-ins. The campaign resulted in above industry average click-thru-rates, above anticipated event attendance, and multiple high-dollar machine sales.
- Marketing Automation
- Landing Page Creation