Nutro Products, Inc., a subsidiary company of Mars Incorporated, is the developer and manufacturer of the Max, Natural Choice and Ultra brands of dog and cat food, as well as Greenies treats. They needed a video for their new product, Nutro Rotations, and wanted it to be unique. We created an animation for them that showed the ingredients of the food and details of the product in a visually appealing way with illustration. This is a wonderful technique for a product whose actual ingredients would not look as appealing on screen as an illustrated version of them. Plus, we were able to create a character out of the dog in the animation that made it even more appealing to their audience.