The right candidate is a creative strategist who is systematic in their approach to social media. They will be well-versed in social platforms (including Facebook, Instagram, LinkedIn and TikTok), understand the importance of tracking platform advancements and algorithm changes, care about nailing all the details and feel comfortable using performance data to help inform content strategy and creation. This person will enjoy developing content for a wide variety of brands in various industries, nerding out over datasets to report on progress, and analyzing trends to make suggestions for improvement.