Open Position

Senior Paid Media Manager

Description

As a Senior Paid Media Manager at Snapshot, you will play a pivotal role in developing and executing comprehensive paid search and social marketing strategies. Collaborating closely with clients and account teams, you will manage and optimize campaigns across various platforms, ensuring effective ad placements and spending. Your expertise in Google Ads Editor, Google Analytics, and Meta will be essential in analyzing campaign performance, identifying areas for improvement, and providing strategic recommendations to enhance our clients’ online presence. Additionally, you will mentor and manage junior team members, staying ahead of industry trends and technologies to deliver outstanding results for our clients.

ResponsIbilities

Work directly and hand-in-hand with the Director of Digital to provide the best possible digital service offerings to our clients.
Collaborate with clients and account teams to develop comprehensive paid search and social marketing strategies.
Create, monitor, and optimize paid search and social campaigns using Google Ads, social media platforms such as Meta, and analytics tools.
Analyze campaign performance, identify issues, and provide recommendations for improvements.
Stay updated with paid search and social media trends, new technologies, and best practices to enhance client strategies.
Assess paid media analytics against KPIs using Google Analytics and other reporting tools.
Utilize Google Ads Editor and other tools to manage paid search campaigns efficiently.
Stay updated with paid search trends, new technologies, and best practices to enhance client strategies.
Prepare detailed monthly and quarterly reports summarizing campaign results and insights.
Craft recommendations for clients highlighting growth opportunities. Assess paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting, and present findings to key stakeholders.
Craft recommendations for clients that highlight future growth and development opportunities.

Required Experience

Bachelor’s degree or equivalent experience.
Minimum of 3 to 5years of digital media management experience
Proficiency in paid search campaign management and social media campaign management across multiple platforms for B2B and Lead Gen clients.
Experience with social media analytics tools and ad platforms
Google Ads Search, Display, Analytics, and Video Certified
Strong project management and organizational skills
Experience with Google Tag Manager and eCommerce platforms is a bonus
Proficiency in Outlook, Excel, Word, and PowerPoint
Meta Certification is a plus.
Experience managing team members
Strong analytical and strategic thinking skills
Strong project management and organizational skills

Bonus Points for:

Google Tag Manager Proficiency
Marketing Tag Installation
Shopify or eCommerce experience
Demand Generation experience
Multi-Channel Attribution Mindset

Location

Nashville

IDEAL CANDIDATE

Snapshot is looking for an individual to join our organization and make an immediate impact and help us ensure we meet our Core Purpose with every project – We live to OVER-DELIVER inspirational solutions. You may be the right person for us if you:

Are upbeat – Meaning that you come to Snapshot with a positive attitude and desire to improve 1% each week.

Own your work – From your first day, you are the type of individual that takes ownership of your projects and goes above and beyond for all our clients.

Enjoy a challenge – Our deliverables and service standards are always changing, and new projects kick off daily. You stay ahead of the curve and enjoy learning more about the industry to help educate our clients and stay “in the know.”

About Us

Snapshot is a full-service digital agency bridging the gap between high-quality video production, award-winning website design, and creative online marketing strategies. We help our clients, big and small, showcase their companies and products to the world in a fresh, engaging way.

We have a heavy, consistent project load, and we need someone ready to hit the ground running. If you’re looking for a company that will stretch your creative abilities and teaches you the entrepreneurial spirit, you belong here. Our team is self-motivated, disciplined, and all work effectively as part of a team.

CompensAtion & benefits*

Salaried position with pay depending upon experience
Health insurance coverage
Vision and Dental insurance paid by Snapshot
Life insurance policy paid by Snapshot
Short-term & long-term disability insurance paid by Snapshot
9 paid holidays & 15 PTO days
401K Matching program
$25 a paycheck deposited into your HSA by Snapshot
And more…

*Does not apply to internships.

Snapshot fosters a collaborative atmosphere that encourages people to be part of building a positive, creative culture. It is crucial to provide the resources and time to help ensure our teams not only enjoy the work, but are proud of it.
- Michael DeGuira, VP of Creative