Group Account Director

What we’re leaning on YOU for:

• Develop your role as a strategic client partner and advisor across ongoing brand initiatives, including Snapshot’s own marketing initiatives.
• Provide oversight and strategic direction to all Account Directors across various verticals, ensuring alignment and support.
• Partner with account leadership to support the overall management of client business relationships, including strategy development, creation of briefs, briefing teams, campaign performance monitoring, and ongoing client communications.
• Create and direct innovative and thoughtful strategic solutions to complex brand and communications challenges on behalf of Snapshot and our portfolio of clients.
• Consult with clients on a range of strategic brand initiatives, including brand positioning, brand architecture, brand analytics, internal brand engagement, and digital brand strategy.
• Build upon a deepening knowledge of business, brand, and clients to deliver strategies that continually evolve client brands.
• Collaborate with clients and internal teams to build and execute strategic recommendations that will ultimately be brought to market across multiple channels.
• Collaborate with creative teams to shape creative expression and execution.
• Collaborate with Accounts and Project Management teams to ensure that initiatives have appropriate resources for development and are ultimately delivered on time and on budget.
• Inspire and mentor team members on strategy.
• Collect, analyze, and interpret information from a variety of sources: market data, quantitative research data, cultural and social trends monitoring, qualitative interviews/conversations, and observational research.

PRIMARY RESPONSIBILITIES Include:

Client Strategy and Engagement

• Develop innovative strategic initiatives that drive growth and transformation for complex brand and communication challenges.
• Advise clients on brand positioning, architecture, analytics, internal engagement, and digital strategy, continuously evolving client brands through in-depth business, brand, and client insights.

Campaign Management

• Collaborate with Account Directors to develop briefs and estimates (media spends, creative, etc.) and gain client alignment.
• Oversee scheduling of internal kickoff calls, reviews, and client reviews, ensuring Account Directors manage these processes.
• Manage high-level timelines, revision cycles, and client approvals against client deadlines.
• Provide thoughtful and critical feedback on creative work based on brand/client knowledge.
• Ensure effective cross-functional communications with internal teams; elevate risk information and develop plans/solutions to present to clients.
• Lead internal agency teams in the execution and production of creative ideas.
• Ensure feedback and other relevant details are kept up to date in our Project Management platform.
• Support Account Directors in developing case studies by identifying successes, working with clients to obtain performance metrics, and pulling content for the Creative team to develop/update on the website.

Budget Management (Retainers and Projects)

• Oversee budget reviews in Harvest bi-weekly to ensure service lines are on track.
• Identify and elevate any red flags to Account Directors.
• Ensure internal tracking spreadsheets for relevant clients are updated monthly.
• Review Monthly Billing Docs for finance meetings with Account Directors to ensure all bases are covered and approve changes prior to the meeting.
• Scope Development (Project-Based)

Scope Development

• Oversee development of scopes for video, web updates & maintenance, and miscellaneous one-off projects.
• Review and gain approval from Account Directors; ensure scopes are shared with clients for approval.

Management of Accounts Teams

• Oversee Account Directors, providing guidance and strategic direction.
• Inspire and mentor team members on strategy, fostering a collaborative and innovative environment.
• Creating and achieving departmental goals in conjunction with the VP of Operations.
• Identifying optimal processes and establishing training procedures.
• Ensuring staffing levels on their team are appropriate to deliver high-quality work at maximum profitability.
• Demonstrating the Snapshot culture and ensuring company brand standards are met by their teams.
• Setting the example of strategic thinking across projects and tasks.

Collaboration and Implementation

• Work with clients and internal teams to implement strategic recommendations across multiple channels.
• Partner with creative teams to shape and execute brand expressions.
• Coordinate with Accounts teams and project management to ensure timely and budget-compliant delivery of initiatives.

New Client Onboarding

• Oversee the updating of Client Onboarding docs with client-specific information.
• Ensure Client-specific SharePoint folders are set up.
• Confirm that Monday and Harvest jobs are created upon SOW approval.

Ongoing Digital Campaign Mgmt.

• Oversee communication and management of updates and optimizations (keyword changes, campaign adjustments, new creative, etc.) to the Digital Team.
• Track campaign performance, identify opportunity areas with the digital team & Account Directors, and provide recommendations to clients.

Enhancing Profitability

• Oversee adding new deals and moving them through the pipeline for current assigned clients.
• Forecasting revenue for accounts within their group and delivering quarterly progress reports to the VP of Operations.
• Delivering leads for new accounts to the Director of Business Development and assisting with written proposals and pitch presentations as needed.
• Maximizing opportunities to grow revenue generated from current clients.
• Retaining recently acquired clients by properly onboarding and servicing new accounts assigned to their group – helping clients understand Snapshot’s true value and solidify their confidence in the agency.
• Work with Account Directors to produce case studies and award entries

Quality Control of Strategic Services

• Uncovering, documenting and concisely articulating clients’ brand positions and brand visions
• Briefing all internal teams on essential brand information in order to deliver effective, strategic work
• Researching target audiences, develop relevant personas and outline the customer journey to yield effective marketing
• Reviewing estimates, quotes and unquoted invoices to ensure budget requirements are met and profitability maintained.
• Reviewing creative strategies before submission to clients

Strategic Oversight

• Develop specific and measurable client objectives/outcomes and frequently reporting on progress
• Leading analysis of growth opportunities, budget efficiencies, etc.
• Perform evaluations of client reporting and campaign performance

SCORECARD

• Manage against retainer churn benchmarks.
• Team meets or exceeds projects delivered on budget and on time.
• Accuracy in financial records and billing processes.
• Positive feedback from internal teams and vendors.
• Effective cross-functional communication and collaboration.
• Accuracy of project documentation.
• Quality and relevance of client reports and presentations.
• Create unexpected client experiences for our clients as measured by an achievement score of 8 out of 10, as rated by clients via satisfaction surveys conducted by Snapshot.
• 100% of client activity in HubSpot.