Open Position

Digital Media Strategist

Description

The Digital Media Strategist will be someone that enjoys developing dynamic media campaigns to promote a wide variety of brands in various industries. This person will enjoy digging in with a client’s business and develop end-to-end campaigns strategy and hold monthly reporting and optimization sessions with the client. Snapshot is a fast-paced team environment, so you need to be agile and enjoy working with others. Ultimately responsible for project creation and delivery of the final results

ResponsIbilities

Responsibilities include

Work closely with clients and account teams on the development of paid digital marketing programs and strategies to most effectively reach the desired audience
Correctly place ads and monitor digital ad spend and progress. Identify and troubleshoot issues as they arise
Proofread advertising material for accuracy before launching campaigns
Develop workable budgets, media, content and editorial plans and realistic timetables
Prepare reports summarizing the results of digital marketing campaigns
Employ a variety of research techniques to understand and analyze online data and provide insight about relevant online conversations and voices in those conversations
Conducting market research to analyze demographics, media usage, psychographic, and buying patterns to help define the target audience and campaign requirements
Keep up to date with social media and paid search trends, new technologies and best practices to apply to client strategy
Monitor and analyze online media and other relevant digital communications channels, in areas such as pacing, spend, and performance.
Manage and mentor other members of the digital team helping them elevate their skills and review their work providing ongoing feedback
Develop effective ways to streamline processes to improve efficiency and communication of the digital department
Assess paid media analytics against KPIs using Google Analytics, internal reporting and agency reporting, and present findings to key stakeholders.
Craft recommendations for clients that highlight future growth and development opportunities

Required Experience

Bachelor’s degree or equivalent experience
Minimum requirement of two to three years digital media management experience
Experience with end-to-end campaign strategy and management across multiple platforms
Proficiency in paid search and social campaign management. Experience with a DSP a plus
Proficiency in Outlook, Excel, Word, and PowerPoint required
Google Ads Search, Display, and Video Certified
Google Analytics Certified
Meta Certified a plus
Experience managing junior team members
Strong project management and organizational skills

Location

IDEAL CANDIDATE

Snapshot is looking for an individual to join our organization and make an immediate impact and help us ensure we meet our Core Purpose with every project – We live to OVER-DELIVER inspirational solutions. You may be the right person for us if you:

Are upbeat – Meaning that you come to Snapshot with a positive attitude and desire to improve 1% each week.

Own your work – From your first day, you are the type of individual that takes ownership of your projects and goes above and beyond for all our clients.

Enjoy a challenge – Our deliverables and service standards are always changing, and new projects kick off daily. You stay ahead of the curve and enjoy learning more about the industry to help educate our clients and stay “in the know.”

About Us

Snapshot is a full-service digital agency bridging the gap between high-quality video production, award-winning website design, and creative online marketing strategies. We help our clients, big and small, showcase their companies and products to the world in a fresh, engaging way.

We have a heavy, consistent project load, and we need someone ready to hit the ground running. If you’re looking for a company that will stretch your creative abilities and teaches you the entrepreneurial spirit, you belong here. Our team is self-motivated, disciplined, and all work effectively as part of a team.

CompensAtion & benefits

Salaried position with pay depending upon experience
Health insurance coverage
Vision and Dental insurance paid by Snapshot
Life insurance policy paid by Snapshot
Short-term & long-term disability insurance paid by Snapshot
8 paid holidays & 15 PTO days
401K Matching program
$25 a paycheck deposited into your HSA by Snapshot
And more…

Snapshot fosters a collaborative atmosphere that encourages people to be part of building a positive, creative culture. It is crucial to provide the resources and time to help ensure our teams not only enjoy the work, but are proud of it.

- Michael DeGuira, VP of Creative