Merchants & Marine Bancorp Inc. came to Snapshot with a plan and a challenge: A new small business lending division was in the works, and it needed its personality built from the ground up. The new business should feel distinct but consistent with other brands in the Merchants & Marine Bancorp Inc. family, and it needed to clearly represent a team of professionals pouring into their community by directly supporting local business owners.
Tapped to name, brand, and build a website for the new division, Snapshot took tonal and textural inspiration from the existing family of brands, from the communities they serve, and from the parent company’s vibrant explorer roots. The result: the dynamic and friendly Voyager Lending, now helping small businesses take flight across the Southeast and beyond.
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