Good content, in any medium, taps into and evokes emotion. So when we partnered with Tiny Mighty Communications to produce a Sherwin-Williams video highlighting industrial coatings – which might not immediately scream “big emotion” – we tapped into what their Minneapolis-based team was showing us: pride, drive, ingenuity, and enthusiasm.
The clients said they shed happy tears watching the bold and energetic finished product for the first time. We can’t imagine a bigger compliment.
