It’s no secret to anyone in the digital marketing world that there are a ton of different social media tools out there. There are many different purposes these tools can serve. Some of which are used to schedule content, listen, engage, monitor, and the list goes on. We have used many different social media tools over the past several years, however, some have stood out from the rest for us. We want to tell you what those are and why we love them so much.
Sprout Social has been a favorite of ours for years now. We use it to schedule all organic content not only for our clients but for ourselves as well. It’s user-friendly and provides a very nice reporting tool that is easy to follow and understand. We pull a lot of information from these reports for our clients as they do a great job at identifying relevant information. Sprout allows users to access analytics, and get social media support as well. We like Sprout because when scheduling, you can save posts as drafts, or submit to approval to other team members if needed. This is great if you have a few people on your team.
We love Meltwater specifically for social media monitoring and listening purposes. It provides real-time monitoring so that we can watch brands, their competition, and even see the sentiment from what people are saying about said brand. It will tell you if the mentions are mostly positive, neutral, or negative, which we think is important to look at! You can also build your own customized dashboard so you can see how your marketing strategy is working for you.
Feedly is a great news aggregator tool you can use if you need to find outsourced content for your clients. You can specify what type of content you’d like to see, whether it’s related to tech, marketing, business, politics, design, etc. You can even follow various publications within each category so that you can see each piece of content that has been published, which can end up saving you a lot of time!
Our team uses BuzzSumo because it helps us identify and analyze popular content. Each piece of content that is shown in BuzzSumo features a backlinks tool which allows users to see the engagement that piece of content how, plus its evergreen score. You can even filter the content that is generated from a search by why type of article it is, whether it is a how-to article, list, includes video, etc.
There are so many tools out there. Which ones are your favorite? We love to find new ones and of course use old ones we know are useful. If you’re not sure which social media tools you might want to use, reach out! We’d love to help you identify which tools you can use that align with your social media marketing strategy.