Don’t Leave Home Without It.
It’s pretty tough to find anyone who doesn’t own a smartphone today. For that matter, you’d likely be pretty hard pressed to find anyone who doesn’t have their phone on them at all times. Smartphones have changed the way we consume digital information and there’s no sign of the movement slowing down either.
Statistics show that in 2014, standard Internet usage was overtaken by mobile Internet usage. And according to MarginMedia, 48% of people say that if they arrive on a business site that isn’t working well on mobile, they take it as an indication of the business simply not caring. That is definitely not something any business wants.
What Is Website Responsiveness?
Responsiveness is defined by the ability to react and respond quickly to external stimulus or conditions. Think of a user on a smartphone as that outside stimuli of your website. When a user attempts to access your website through their mobile device, how your site adapts and adjusts to that screen size is what is considered website responsiveness.
With the public turning to their mobile devices to search the web and make purchases, it’s prudent that your site keep up with the times.
Google Likes It
Google owns almost 90% of the search engine market. Websites that are designed with responsiveness in mind only have one URL and contains identical HTML, regardless of the device that is accessing the site. This makes it easier for Google to analyze your content. It also makes it easier for users to share and interact with your content, which Google finds valuable.
Simplifying SEO of Your Site
There’s an old saying, “Killing two birds with one stone.” Having a responsive website design can do just that for you when it comes to how you manage your SEO campaigns. When you have a separate mobile and desktop site, you have to create and manage two different SEO campaigns. The simplified, single URL and HTML design of a responsive website eliminates the need for two campaigns, thus essentially cutting the amount of time work you put into SEO in half.
Nothing Left To Do But Smile
When your audience can access your website anywhere, anytime, and on any device, and your workload is significantly reduced. It’s no wonder that having a responsive website is a win-win for everyone.
Be sure to check out our blog post on Being Dynamic In A Dynamic World, where we discuss the importance of being able to keep up with the ever-evolving landscape of web design and digital marketing!