Strategic marketing covers a broad range of disciplines, some more art than science. Digital marketing, specifically, lets us lean into the science—we can track, trace, and quantify, which makes it easier to see when it’s working, and pivot when it’s not. When we track the right data and synthesize what that data is trying to say, it helps us understand how our digital marketing efforts are landing and make informed decisions on how to improve our campaigns. Here are a few key indicators that say your digital marketing efforts are working for you. 1. Your organic search rankings are up.
I’ve lived in Nashville since 1995, and watched the city evolve quite a bit over those years. We may not be as big as New
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