Healthcare marketing may not conjure up thoughts of bold, daring campaigns — but it could.
Traditional industries such as insurance have proven that pushing the boundaries — and profiting — is possible. Companies such as State Farm and Progressive continue to make their target markets find car insurance entertaining and the threat of accidents relatable.
However, because healthcare companies are more concerned with appearing reverent than creative, marketers have resorted to pushing out generic boilerplate campaigns. But as competition within the healthcare realm stiffens, marketers need to take a page from more innovative companies or risk losing the trust and dollars of a vastly growing market.
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