Case Study

Opies Transport, Inc. Recruitment Campaign

Highly impactful, highly targeted digital strategy for a highly competitive space.

Opies Transport
Ad Spend
job applicants
qualified employees hired
Opies Transport, Inc.—a longstanding leader in the liquid food-grade transportation industry—tapped Snapshot during a tough time for employers across the country. Increasing demand for Opies’ services translated to a rapidly growing demand for drivers meeting specific qualifications, located in specific regions. The competition among employers for these niche, qualified employees is huge, and Opies needed to stand out.
Working hand in hand with the Opies team, Snapshot developed and launched a new website that put the company’s focus on attracting future employees front and center. We then rolled out a digital ad campaign geotargeted to Opies locations and targeted to hit their core audience with demographic and psychographic segmenting.
Memphis, TN