One tremendous way that a business can guarantee ROI is through successful email marketing campaigns. When executed well, email marketing has been found to convert 40 times as many new customers as social media. This easy marketing tool can make a huge difference in any business by bringing in new customers and new sources of revenue.
Be as Personal as Possible
We all know that when an email has our name in the subject line, we are much more likely to open that email and at least start reading its content. As important as it is to have a personal subject line, it is just as important, if not more important, to have personalized and compelling content in the message. When personalization is done well, the relevance of your message will push the recipient to click further and engage with your business.
Consistency is Key
Almost everyone who uses email receives a multitude of different promotional emails on a daily basis. Although this might seem like a problem in consumer relations, many marketing studies have shown that the average consumer actually does not mind receiving a daily promotional email from a company. The more your company’s name pops up in someone’s inbox, the more you are in their subconscious thoughts; consequently, this frequent and subtle attention to your promotional materials could lead more people to choose your company over competitors.
Keep the Message Concise
It is very easy to overwhelm your audience with emails containing paragraphs upon paragraphs of text. Although this practice is not as common as it used to be, sending emails packed with content still happens quite frequently. We live in a fast-paced world — when we want something, we want it immediately. In this same sense, viewers want to receive the main message from an email quickly. Because your consumers have limited time and interest to invest in your promotional materials, you do not want to fill emails with unnecessary fluff. Send an email with one central, clear, and concise message for your consumers to latch onto.
Present a Clear Call to Action
Every email needs to have a distinct call to action within the message. Without a strong call to action, your recipients will not know what they are supposed to do. To have the most effective message, there should only be one direct call to action in an email. Having more than one call to action in a single email leaves the recipient confused, often ending with them not clicking any further. To avoid this problem altogether include one call to action that directs the user to the landing page you want them to end up on.
Make it Simple to Read
Above all else, any email that you send to potential consumers needs to be easy to read. It is important to use a readable font that is large enough for easy reading on any desktop computer or mobile device. When executing an email marketing campaign, it is also important to be as professional as possible with the design and structural elements of your message. Avoid overwhelming the recipient by shying away from crazy color combinations and irrelevant images that distract from the content of your message. This is not to say that you should avoid appealing images, gifs, or eye-catching colors, but you should limit creative content to devices that engage and interest the readers, as opposed to devices that fluster or overwhelm them.
A dynamic email marketing campaign is an amazing way to engage your customers, stand out against competitors, and bring in more revenue overall. If your email campaigns could use some sharpening, we’d love to help.