There are a lot of different reasons businesses should have a website. One of the most important reasons is so that people can find you online. While many companies have an online presence, sometimes their presence is not quite doing them justice. We’ve seen so many (bad) websites that could use a little sprucing up, so we wanted to highlight the key items we look for in a great website.
Make it Mobile Friendly
There is nothing worse and more unappealing than a website that doesn’t work on a mobile device. It is extremely frustrating to visit a site that isn’t optimized for mobile use. More and more people are using their phones to surf the Internet. If your company does not have a website built to be used on a mobile device, you face the risk of falling behind and losing possible business, because it is easy to lose customers if you can’t reach them where they’re at.
Create Content That Converts
Your website gives you a direct channel to communicate with your audience through specialized content. Is your content interesting to your audience? Do you have a blog? Do you highlight unique aspects of your business or employees? Do you have a variety of content? As this digital era progresses, it is becoming more and more vital to create and push out interesting content that stands out from the crowd while still promoting your brand. Creating dynamic content converts non-followers of your business to followers and non-buyers to buyers. Drawing people towards your business is the necessary ingredient for continued success; good thing your website serves as your main conversion tool.
Have Good Design
If the design on your site is not pleasing to the eye, bounce rates are higher. It’s quite simple; if a website is beautiful and appealing, people will stay longer. Even if by accident people stumble upon your site if your website has a good design, people will notice and that can be the factor that gets them to stay and see what you’re all about. In fact, websites that have a good design have a lower bounce rate. Not only do people stay longer if your site is well designed, but they also trust your business more. Found on HubSpot’s blog, a study conducted by Derek Halpern backs up the effect a site’s design can have on its bounce rate and consumers trust:
“In the study, psychologist and researcher Dr. Elizabeth Sillence asked participants to review websites on the subject of hypertension and then rate whether they trusted or distrusted the website. In a surprising turn of events, the study found that 94% of wary respondents attributed their uneasiness to the website’s design. Design matters.”
Having a good website design decreases your bounce rate while spiking consumers interests.
Engage with Your Customers
Engagement with your customers is key to growing your business, and your website serves as a powerful tool to engage your customers. If consumers engage with your site, a transaction could place. Customers are much more willing to give you their business if they enjoy a give and take relationship with your company. How can you become more engaged with your consumers through your website? From our experience, we found that adding videos, animations, and forms to your site are just a few ways to engage with your customers.
Keep it Up to Date
If your website is not up to date, that is a disservice to you. Did you recently work on a big project that you’re proud of? Have you gotten several new clients since you last updated your website? Has anyone new joined your team? If so, it’s probably time to update your site with that information! Keep the online world up to date with your businesses accomplishments.
How does your website pair up with the above points? When you look at it on your phone, does it work? Is your content interesting to your audience? Does your design look pleasing to the eye? Are you engaging with your audience through your website? Are your latest projects up to date or is your copy still accurate?
If you’re not sure about the answer to those questions or if you think your website might need a revamp, we got you.